7KPIs for measuring the awareness stage
At this stage, your potential customers are aware that they have a specific need or problem they need solving and they usually started researching answers to their questions when they come across your company or website.
Our framework will help you audit these key KPIs to track how well you're engaging awareness-stage users to find your site and consider your brand as a possible solution to their pain points.
Website, CMS, Personalisation
Content, Social (Platform-centric)
During the consideration stage of the customer journey, businesses can use connected marketing techniques such as providing relevant and helpful content, utilizing social media and email marketing, leveraging search marketing, and showcasing customer reviews and testimonials to build trust, stay top of mind, and encourage potential customers to make a purchase
Kiosks, Campaign Integration, EMS, Dealer Integration, CRM
Performance Marketing, Remarketing
Long Format Content (SEO, Benchmarking, Differentiator & Success Rate), Social (Reels & Video Production)
During the conversion stage of the customer journey, a PET-inspired strategy could involve optimizing performance, enhancing the user experience, and leveraging technology to make the purchasing process as smooth and convenient as possible. This can help to increase the chances of turning potential customers into actual customers.
E-commerce (Website, Physical Store, App), Payment Gateway,
Performance marketing, ORM,
Hyperlocal communication (Planning & Execution), Transactional communication
To maximize customer lifetime value (LTV) through personalization during the retention stage of the customer journey, businesses can use customer data to send targeted communications, make personalized product recommendations, create personalized experiences, and offer personalized customer service. This can help to increase customer satisfaction and loyalty, which can lead to increased LTV.
Website Development, App Development, Loyalty Application
Email WhatsApp & SMS Campaigns
ORM, Customer Engagement
During the advocacy stage of the customer journey, businesses can focus on building a community of brand advocates by fostering a sense of belonging, encouraging customer feedback and participation, creating opportunities for social interaction, and rewarding advocacy. This can help to increase brand awareness and drive word-of-mouth marketing, attracting new customers.
Community Portals, Intranet Platforms
Emailer, SMS, WhatsApp Campaigns
Customer Engagement, UGC Content - Social
A Digital Agency with a passion to empower businesses to reach their full potential in the online world
Years of experience