CLOSE
Case Study

Increase in Enrolments for a Leading Multi-Disciplinary University

Boosting University Enrollments through PET-Inspired Website, Seamless CRM and Content Marketing Automation, and Dynamic Integration with Performance Marketing

112%
Increase in the number of completed applications

82%
Increase in enrollment rates

25%
Increase in conversions through performance marketing

objective :

To increase university enrollments by creating a PET-inspired website, a seamless online application process, integrated with the university's CRM team and counselors, using content marketing automation to persuade potential students at various stages of the student journey and seamlessly integrating performance marketing to drive conversions.

challenges

  • Lack of engagement and interest among potential students

  • Difficulty in tracking and following up with potential students

  • Complex and time-consuming application process

  • Inability to provide personalized and relevant content to potential students

  • Difficulty in driving conversions

result

  • 38% increase in website traffic

  • 112% increase in the number of completed applications

  • 82% increase in enrollment rates

  • 55% reduction in drop-off rates during the application process

  • Positive feedback from potential students on the website design, application process and personalized content

  • 10% increase in open rates of personalized email campaigns

  • 26% increase in click-through rates of targeted social media ads

  • 25% increase in conversions through performance marketing tactics

our approach

  • Development of a website using PET (Persuasion, Emotion, and Trust) principles to increase engagement and interest among potential students

  • Integration of the website with the university's CRM system, allowing for the tracking and following up of potential students

  • Streamlining of the application process, reducing the number of steps and making it more user-friendly

  • Integration of the application process with the university's counselor team, allowing for real-time guidance and support for potential students

  • Implementation of online chat and email support for potential students

  • Automation of content marketing through the use of personalized email campaigns, targeted social media ads, and chatbot communication

  • Use of dynamic content and personalized messaging to provide relevant information and persuade potential students at different stages of the journey

  • Dynamic integration of performance marketing tactics such as Google Ads, Search engine optimization (SEO) and retargeting ads to drive conversions

result

  • 38% increase in website traffic

  • 112% increase in the number of completed applications

  • 82% increase in enrollment rates

  • 55% reduction in drop-off rates during the application process

  • Positive feedback from potential students on the website design, application process and personalized content

  • 10% increase in open rates of personalized email campaigns

  • 26% increase in click-through rates of targeted social media ads

  • 25% increase in conversions through performance marketing tactics