To increase university enrollments by creating a PET-inspired website, a seamless online application process, integrated with the university's CRM team and counselors, using content marketing automation to persuade potential students at various stages of the student journey and seamlessly integrating performance marketing to drive conversions.
Lack of engagement and interest among potential students
Difficulty in tracking and following up with potential students
Complex and time-consuming application process
Inability to provide personalized and relevant content to potential students
Difficulty in driving conversions
38% increase in website traffic
112% increase in the number of completed applications
82% increase in enrollment rates
55% reduction in drop-off rates during the application process
Positive feedback from potential students on the website design, application process and personalized content
10% increase in open rates of personalized email campaigns
26% increase in click-through rates of targeted social media ads
25% increase in conversions through performance marketing tactics
Development of a website using PET (Persuasion, Emotion, and Trust) principles to increase engagement and interest among potential students
Integration of the website with the university's CRM system, allowing for the tracking and following up of potential students
Streamlining of the application process, reducing the number of steps and making it more user-friendly
Integration of the application process with the university's counselor team, allowing for real-time guidance and support for potential students
Implementation of online chat and email support for potential students
Automation of content marketing through the use of personalized email campaigns, targeted social media ads, and chatbot communication
Use of dynamic content and personalized messaging to provide relevant information and persuade potential students at different stages of the journey
Dynamic integration of performance marketing tactics such as Google Ads, Search engine optimization (SEO) and retargeting ads to drive conversions
38% increase in website traffic
112% increase in the number of completed applications
82% increase in enrollment rates
55% reduction in drop-off rates during the application process
Positive feedback from potential students on the website design, application process and personalized content
10% increase in open rates of personalized email campaigns
26% increase in click-through rates of targeted social media ads
25% increase in conversions through performance marketing tactics