Boosting 2-Wheeler brands Awareness in Rural Markets through Digital Marketing, Persona-Based Targeting and Vernacular Communication
To increase awareness and consideration of a 2-wheeler brand among rural consumers, using digital marketing, persona-based targeting, and vernacular language communication across multiple digital channels.
Low internet penetration and digital literacy in rural areas
Limited understanding of the product benefits among potential customers
Difficulty in reaching and engaging with rural audiences through traditional digital marketing channels
Limited use of vernacular language in digital marketing communication
22.8% increase in website traffic from rural areas
32% increase in social media engagement from rural audiences on Facebook, Instagram and WhatsApp.
18% increase in lead generation from rural audiences
10% increase in sales in rural markets
Positive feedback and word-of-mouth promotion among rural consumers
Increase in brand recall and consideration among rural consumers
12% increase in YouTube views
10% increase in Instagram followers
Development of buyer personas for rural consumers, taking into account demographics, psychographics, and digital behavior
Identification of key vernacular languages spoken in target rural markets
We built a seamless integration of the lead management system, Customer Relationship Management (CRM) and dealer management system to get real-time visibility of the leads status to pursue persona-based content marketing automation.
Utilization of social media platforms popular in rural areas, such as WhatsApp, Facebook, Instagram and YouTube to reach and engage with potential customers
Incorporation of localized language and imagery in all digital communication to increase relevance and resonance
Implementation of vernacular language in all digital communication, such as social media posts, email marketing, and SMS campaigns
ntegration of influencer marketing and user-generated content in vernacular language to build trust and credibility among rural audiences
Execution of Google Ads and search engine optimization (SEO) to drive traffic to the brand website and build awareness
Leveraging Instagram and YouTube platforms to showcase the product features and benefits through interactive and engaging visual content.
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